Building the full growth engine behind a premium leather brand. From website to high-ticket deals with TATA, Amazon, Indian Navy and TCS.
The Background
Two Sapiens makes premium handcrafted leather products - shoes, bags, wallets and corporate gifting collections. They serve two very different buyers: individual D2C customers shopping online and large organisations placing high-ticket bulk corporate gifting orders. That dual audience meant the brand needed more than just a website. It needed a complete connected system. Without it, they had no way to reach D2C customers, no data on visitor behaviour, no paid marketing, and no route into enterprise and institutional buyers who would never find them through a contact form.
Before We Stepped In
- xNo website and no digital presence - entirely reliant on in-person sales
- xNo analytics or tracking - no visibility into how visitors moved or where to retarget
- xNo paid marketing infrastructure of any kind
- xNo SEO - core product terms had zero organic visibility
- xNo B2B outreach system to reach enterprise buyers like TATA, Amazon or the Indian Navy
- xTwo very different buyer types with no single platform built to serve both
What We Built - Month 1
The 30-Day Digital Foundation Sprint
There was no point in building one piece well and leaving the rest disconnected. So the entire stack was built - a full e-commerce platform, analytics infrastructure, SEO, performance marketing, and a structured B2B outbound engine running in parallel.
E-Commerce Website
- ✓Full e-commerce platform built from scratch to handle both sides of the business
- ✓Individual product browsing and purchase for D2C customers
- ✓Dedicated corporate gifting flow for bulk B2B buyers with different needs
- ✓Designed to convert both types of visitor without confusion between the two
- ✓Trust signals, product photography and brand presentation built in throughout
Analytics and Paid Ads
Full analytics and Meta Pixel tracking implemented across the entire site. Every visitor action mapped so the team can see exactly how people move through the funnel. Retargeting built on real behavioural data instead of guessing. Full-funnel Meta and Google Ads campaigns running consistently at 3x to 4x ROAS. Every rupee spent on ads returning 3 to 4 rupees in revenue.
SEO and Organic Growth
- ✓On-page and technical SEO built across the full product catalogue
- ✓Multiple product pages now rank on page 1 of Google for core search terms
- ✓Organic traffic coming in continuously without ad spend on those terms
- ✓A direct lever for sales that compounds over time instead of stopping when spend stops
B2B Outbound Engine
- ✓Structured outbound system combining targeted email and LinkedIn outreach
- ✓Built to reach enterprise and institutional buyers who do not come through contact forms
- ✓Corporate gifting deals closed with TATA, Amazon, Indian Navy and TCS
- ✓High-ticket accounts opened through direct relationship-building not inbound traffic
Month 1 Results
Measurable Success
Most D2C brands treat their website, their ads, their SEO and their B2B outreach as separate problems handled by separate people - and the result is a business that sells but never compounds. Two Sapiens needed one connected system where the website feeds the tracking, the tracking sharpens the ads, the SEO brings in free traffic, and the outbound engine brings in the deals too big to wait for inbound. That is what got built.
Services Delivered
We partnered with them for full-scale marketing. They did not just build our digital presence from scratch - they positioned us perfectly to start closing large corporate bulk orders. Their strategic approach changed the game for us. We are now working with some of the biggest organisations in India.
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“We partnered with them for full-scale marketing. They didn't just build our digital presence from scratch; they positioned us perfectly to start closing large corporate bulk orders. Their strategic approach changed the game for us.”
Jayveer Deo
Founder, Two Sapiens