Cut out Zomato and Swiggy commissions completely. Saving over Rs 50,000 every single month.
The Background
Mithi Cravings had built a loyal following - over 1,000 happy customers, a 4.9 average rating, and a growing dessert business known for handcrafted cakes, cheesecakes and brownies. But almost all of their online orders were flowing through Zomato and Swiggy. Every single order came with a commission cut taken off the top, plus listing fees and payout delays. The better the business did, the more it paid away just to keep receiving its own orders. There was no direct line between Mithi Cravings and its customers. The platform owned that relationship - not the brand.
Before We Stepped In
- xAll online orders went through Zomato and Swiggy with 35 to 40 percent commission on each
- xNo direct channel to reach their own customers
- xPayout delays meant cash flow was always lagging behind sales
- xThe brand had zero ownership over customer data or repeat purchase behaviour
- xThe better they performed, the more they paid to the platforms
What We Built - Month 1
The 30-Day Digital Foundation Sprint
The goal was straightforward - build a direct ordering channel so customers could buy from Mithi Cravings without any platform in the middle. A custom website, a WhatsApp ordering flow, and local SEO to own discovery.
Custom Ordering Website
- ✓Built a fast custom website on Next.js where customers browse and order directly
- ✓Real product photography and proper brand presentation throughout
- ✓Smooth ordering flow from menu to checkout with zero friction
- ✓Mobile optimised since most customers order on their phones
WhatsApp Direct Ordering
Set up a WhatsApp ordering channel alongside the website. Customers can reach out and order the way Indian D2C buyers actually prefer. Every order lands directly with Mithi Cravings with zero platform fees. Fast replies and reorders for existing customers.
Local SEO Setup
- ✓Implemented local SEO so nearby customers find Mithi Cravings on Google
- ✓The brand now shows up in search - not just inside aggregator apps
- ✓Builds a discovery channel the business fully owns
- ✓Targets searches for cakes, cheesecakes and bakeries in the Saket area
Commission Migration Plan
- ✓Identified how much revenue was leaving via aggregator commissions each month
- ✓Created a strategy to move loyal customers toward the direct channel
- ✓Set up tracking to measure order volume and savings across all channels
Month 1 Results
Measurable Success
For D2C food brands, aggregator platforms solve discovery but they quietly tax every order forever. The fix is not to abandon those platforms overnight. It is to build a direct channel strong enough that customers want to order straight from you. That is what this project did - a fast branded ordering experience plus a WhatsApp channel customers already trust, turning platform-dependent revenue into owned commission-free revenue.
Services Delivered
We were paying Swiggy and Zomato every single day and did not fully realise how much until we saw the actual numbers. Intelligence Dock gave us our own platform and now our regulars order directly from us. Rs 50,000 saved every month - that is real money back in our business.
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