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Case Study/The Arbours
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From zero online presence to Page 1 on Google in 30 days. Before a single rupee was spent on ads.

28
Orders in the first month with zero ad spend
30
Days to go live
10.7%
Average CTR vs 3-6% benchmark
6.7
Avg Google position (Page 1)

The Background

The Arbours is a plant nursery and home decor landscaping business based in Noida and Delhi NCR. They had built a solid reputation offline over the years but had almost no digital presence to show for it.

The Arbours
The Arbours
Plant Nursery and Home Decor LandscapingNoida and Delhi NCR
Visit The Arbours Website

Before We Stepped In

  • xWebsite was live but not set up to turn visitors into inquiries
  • xNo analytics in place - calls, WhatsApp messages and form fills were not tracked
  • xNo visibility on Google Search
  • xGoogle Business Profile was inactive and there was no presence on any directory
  • xNo consistent social media presence across any platform
  • xNo way to tell which channels were actually bringing in leads

What We Built - Month 1

The 30-Day Digital Foundation Sprint

The goal for month one was simple - lay a complete digital foundation before spending a single rupee on ads. Build the systems first, then scale.

Infrastructure🌐

Website and SEO Foundation

  • Rebuilt the site around a clear visitor to inquiry flow
  • Added a WhatsApp contact button for fast, direct reach
  • Completed technical SEO so the site could be crawled and indexed properly
  • Built keyword structure mapped to local search intent
  • Implemented on-page SEO across all key pages
  • Started off-page SEO to grow domain authority over time
Intelligence📊

Tracking and Data

Set up Google Analytics GA4 with full event tracking. Connected Google Search Console to monitor organic performance. Every visitor action - page views, form starts, purchases - now tracked.

Visibility🏪

Marketplace Presence

  • Set up and optimised Google My Business
  • Listed the business on Justdial, IndiaMART, Google Marketplace and Facebook Marketplace
Future Proof🚀

Performance Marketing Readiness

  • Set up Meta Ads and Google Ads accounts
  • Built full campaign structures ready to launch in Month 2
  • Created Instagram, Facebook, Twitter and WhatsApp Business profiles

Month 1 Results

Measurable Success

Impressions466
Orders28
Business Interactions23
Instagram Views1,427
28
Orders in the first month with zero ad spend

Most digital growth stories start after months of paid traffic. This one did not. In one month, a business with no online infrastructure went from invisible to ranking on Google's first page and generating real orders. Skip the foundation and ad spend just amplifies a broken system. Build it first and every rupee spent afterward works harder.

+100% Growth From Zero
Orders received28
Google impressions466
Google clicks50
Average CTR10.7%
Average position6.7

Services Delivered

Website RebuildTechnical SEOOn-Page SEOOff-Page SEOGoogle Analytics GA4Google Search ConsoleGoogle My BusinessMarketplace ListingsSocial Media SetupWhatsApp BusinessPerformance Marketing Setup

We went from having nothing online to closing 28 warm leads in our very first month. Intelligence Dock did not just build us a website. They built us a complete digital foundation that the business can actually scale from.

The Arbours Team
The Arbours Team
Plant Nursery and Home Decor Landscaping, Noida

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Clients we have worked with

The ArboursMithi CravingsLonar GroupExpress IndiaTwo SapiensAmbro Bites

Client identity withheld per confidentiality practice. Full performance data available on request.

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We partnered with them for full-scale marketing. They didn't just build our digital presence from scratch; they positioned us perfectly to start closing large corporate bulk orders. Their strategic approach changed the game for us.

Jayveer Deo

Jayveer Deo

Founder, Two Sapiens

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